This project was part of OFFSET’s initiative to reimagine and physically manifest quotes from previous speakers. Creative Director Aisling Farinella chose a quote by Paula Scher from the 2011 event: “The more you make, the more you want to do. The more you do, the more you realise everything is possible." In response, we transformed a blank wall in South Studios into a projection-mapped canvas celebrating the generative energy of creativity.

The piece combined hand-painted type, bold geometric fashion forms, and dynamic motion design, all set to a driving audio track. Through projection mapping, the wall became a surface that reflected the idea of momentum—where one creative act leads naturally to the next.

Client
OFFSET

Venue
South Studios, Dublin

Date
March 2013

Team
Creative Director
Aisling Farinella

Motion Graphics & Projection Mapping
Lightscape – Brian Kenny

Producer
Lightscape – Brian Kenny

Videographer
Albert Hooi

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