Description
This 3D installation was designed to immerse attendees in the key messages of a new product. Housed within a three-sided projection space, the experience was activated by the viewer, who triggered the content by stepping into the room and pressing a button. Once engaged, a 3-minute narrative unfolded around them, highlighting the core features and ideas the client wanted to communicate. The surrounding projections created a sense of immersion and focus, placing the viewer at the centre of the story.

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Client
Verve

Date
2018

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Team

Producer
Verve

Art Direction
Brian Kenny

Lead Motion Deisgn
Anthony Murphy

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